Is ELF halal?
e.l.f. Beauty, Inc.
Halal
e.l.f. Beauty, Inc. passed every check under AAOIFI Shariah standard No. 21: no prohibited business activity, and all three financial ratios are within limits.
Checked: 14 October 2026
Exchange
NYSE
Price
113.54
Day
-2.21%
Market cap
$6.41B
Industry
Household & Personal Products
Sector
Consumer Defensive
What the company does
e.l.f. Beauty is an affordable cosmetics brand (e.l.f. and, since 2025, rhode) sold through Target, Walmart and online; manufacturing is in China. Its money comes from product sales.
What was checked
The AAOIFI standard has four steps: business activity first, then three financial ratios. Fail one and the stock is not halal.
Business activity
No prohibited activity
Interest-bearing debt / market cap
limit 30%
Interest-bearing debt $832.00M ÷ 36-month average market cap $6.80B = 12.2%
12.2%
Pass
Cash & investments / market cap
limit 30%
Cash + interest-bearing securities $344.24M ÷ 36-month average market cap $6.80B = 5.1%
5.1%
Pass
Non-compliant income / total revenue
limit 5%
Interest income $6.93M ÷ annual revenue $1.64B (2026) = 0.4%
0.4%
Pass
Figures from the company's filings (2026-06-30), USD. Market cap is a 36-month average (the S&P Shariah index approach), so a one-day price move does not flip the verdict. Today's market cap: $6.41B.
For information (AAOIFI 3/1 note): cash + receivables are 21.1% of total assets (2026-06-30). AAOIFI recommends tangible assets of at least one third — this figure does not affect the verdict, and other major screeners do not apply it either.
In the lists
- In the S&P 500
- Not in the S&P 500
- Among halal stocks
- 0.01% · #519 of 1454
- Held by funds
- Not held by any tracked fund
Company story
The e.l.f. Beauty story: from one-dollar makeup to a 33x stock in five years
Read the story
Halal stocks in the same industry
The largest halal stocks in Household & Personal Products — for comparison.
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Halal is the first question. The second: when to enter?
Our scanner watches 1454 halal stocks around the clock and fires a signal with entry, TP and SL when a technical setup completes. The full signal history — with outcomes — is public.
This is neither investment advice nor a fatwa. Screening is based on public financial statements and AAOIFI standard No. 21; data may lag. For a personal decision consult your own scholar.